Marketing your way forward.

We develop the strategic and creative foundation that paves the way for all that's to come.

learn more

Providing brand and marketing strategy through to campaign development and fractional CMO direction, we meet you where you're at.  From brand inception through to launch and scale, we'll maximise your time and budget to get you right where you need to go. 




All women deserve access to the resources, connections and education that make their ideas, products and brands come alive in the world. This is the socially-conscious tenet Penner Collective was founded on and why we’ve been a female-focused brand ever since. 

When you hire us, you’re hiring a team of women who are as excited about seeing your brand come alive in this world as you are. We know what we can do. We know what you can do. We’re here to make it all happen, together.

I’ve always wanted to do great work and see great things. It’s what moved me to live in Australia and France, to work in places like India and China, and to land here in England to start this fresh take on marketing called Penner Collective.  

read on


Get our example strategy & template 

There are countless strategy templates out there - but none that show you a good (or realistic) final version.  See my completed marketing strategy with my notes on what to include, what not to include and the questions it should really answer.

free download

"It was incredible working with Emily!

- steph gittins, ark curriculum plus

She helped develop our brand and brought energy, structure and creative ideas in abundance. I particularly loved her storytelling and customer focus which really helped to turn our brand vision and mission into reality. A true gem."

"Words can't express how amazing Emily is to work with!

- sarah lostracco, mcCann

"She's smart and strategic. She takes initiative and is a team player. She's thoughtful and creative.  Emily is truly one of a kind.
I would love the chance to work with her again, and until that time comes, I'm jealous of anyone who gets the opportunity to work with her."

- brad buset, td bank

Her skillsets in digital and brand strategy are complimented with innate curiosity and experience in asking tough questions, leading to better work. She is an amazing person to work with, brings consistently positive ideas and attitudes, and is an all-around wonderful human."

"Emily has been an invaluable member of our freelance team

- mark steadman, podcode

I left our initial session feeling inspired and ready to take on the world with confidence in my new brand and its resonance with my target market.
The materials she prepared afterwards showed she'd thoroughly listened to and understood what I needed, and articulated who and how I wanted to serve better than I could."

"Working with Emily is a joy.