Marketing the
way forward

We are a female-run brand and marketing studio that infuses your idea with the strategy and design that makes it come alive. 

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From brand strategy and campaign development through to ongoing strategic direction, we cater our service to your needs and stage.  We'll join you in the passion of your start-up that's just beginning, or fly the flag of your existing brand. Wherever you're at, we're with you for the journey.




All women deserve access the opportunity to make their ideas, products and brands come alive in the world. This is the socially-conscious tenet Penner Collective was founded on and something we know to be true of ourselves, and of you.

When you hire us, you’re hiring a team of women who are as excited about seeing your brand come alive in this world as you are. We know what we can do. We know what you can do. We’re here to make it all happen, together.

I’ve always been fascinated by people and culture.  Having travelled and lived around the world, I have dedicated my career to articulating and amplifying people's stories, helping them live up to their full potential and impact.  I believe strategy is the key, and will dedicate all the time and passion to helping you get there. 

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Get our strategy example & template 

There are countless strategy templates out there - but none that show you a good (or realistic) final version.  See my completed marketing strategy with my notes on what to include, what not to include and the questions it should really answer.

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"It was incredible working with Emily!

- steph gittins, ark curriculum plus

She helped develop our brand and brought energy, structure and creative ideas in abundance. I particularly loved her storytelling and customer focus which really helped to turn our brand vision and mission into reality.  A true gem."

"Words can't express how amazing Emily is to work with!

- sarah lostracco, mcCann

"She's smart and strategic. She takes initiative and is a team player. She's thoughtful and creative.  Emily is truly one of a kind.
I would love the chance to work with her again, and until that time comes, I'm jealous of anyone who gets the opportunity to work with her."

- brad buset, td bank

Her skillsets in digital and brand strategy are complimented with innate curiosity and experience in asking tough questions, leading to better work. She is an amazing person to work with, brings consistently positive ideas and attitudes, and is an all-around wonderful human."

"Emily has been an invaluable member of our freelance team

- mark steadman, podcode

I left our initial session feeling inspired and ready to take on the world with confidence in my new brand and its resonance with my target market.
The materials she prepared afterwards showed she'd thoroughly listened to and understood what I needed, and articulated who and how I wanted to serve better than I could."

"Working with Emily is a joy.