Take your brand to the next level.
You're ready to get serious about your marketing. We'll set your brand and marketing foundation, building the strategy that gives direction and the results that are easily measured, helping you see and prove your growth for the longterm.
how we help
You've gotten the ball rolling, but it's time to bring in some external expertise. We're here to free up your headspace and take marketing off your list. We'll take the pulse of where you're currently at, develop the strategy and bring it all to life with effective campaigns. From there, we can hire your new team or train your existing, continuing our support with fractional CMO direction.
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WHAT WE DO
ways to work together
Including brand and marketing audits, strategy and campaigns, we'll get to know your company as our own and developing the strategy and campaigns that earn you the brand loyalists you deserve.
Bespoke strategy & campaigns
1:1 consultation isn't the only way to build your brand foundation. We've developed a digital course that walks you through the same process - on your terms, in your time, at a fraction of the cost.
Online brand strategy course
You shouldn't have to rely on external support for the long-term. Invest in your own team's learning with customised workshops and trainings that meet you exactly where you're at.
Workshops & Training
See the possibilities
Get started on your brand strategy today
Equip your team
Fractional CMO services
No matter the industry, no matter the company, marketing is a critical part of your success. We can lead your marketing efforts, integrating with your team to set you up for longterm success.
Get to know your new CMO
YOUR 'IN-HOUSE' FREELANCED TEAM
YOUR 'IN-HOUSE but outsourced' TEAM
Believing in partnership and quality, we get to know your company so well that we feel like your 'in-house but outsourced' team. From setting the strategic direction to executing campaigns, you'll always have us to call on.
We don't believe in oversized agency teams, nor do we think you should manage dozens of freelancers. With us, you get a centrally-managed and fully-aligned group of freelancers, picked specifically for your project.
Whether it's some some brand strategy and design, or a launch campaign with a social media and paid ad focus, we have the best-in-class team, ready to work on your project.
mayn
For 2+ years, we built the brand and managed all marketing elements, from PR through to social media marketing.
moneyhub
We developed the Mayn brand and provided Fractional CMO oversight to their ongoing marketing efforts.
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heidi hauer
See the brand refresh that clarified her positioning and messaging, while ushering in a new design.
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proving early traction & growth
Generating high-quality leads is critical for growth, and I ensure your marketing efforts attract the right prospects. Aligning with sales, we'll refine the journey to improve conversion rates and give you sales team the pipeline they need.
- Tailored content to personalised customer journeys
- Effective lead nurturing
- Continual tracking & optimisation
LEAD QUALITY & VOLUME
Understanding the need for proven traction and growth, I implement the strategies that demonstrate clear market demand and sustainable growth, instilling confidence for existing and potential investors.
- Prioritised metrics
- Efficient campaign development & optimisation
- Detailed tracking & reporting
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content & campaign development
I know the fine line of giving the campaign it needs to make an impact, and needing to pivot to maximise success. weaving together strategy, creative development and deployment, I help you achieve higher engagement, conversions and ROI.
- Campaign strategy & post-analysis
- Structured testing approach
- Continual loop between results & creative updates
campaign effectiveness
Compelling, strategically-informed content is at the heart of any successful marketing campaign. I guide the creation of content that resonates with your audience, supports your brand narrative, and drives engagement across all channels.
- Holistic marketing strategy that includes content & channel strategy
- High-quality creative development
- Clear media & channel approach
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marketing operations
Keeping your customers engaged and loyal is just as important as acquiring new ones. I create and implement retention strategies that deepen customer relationships, reduce churn, and increase lifetime value.
- Analysis of customer feedback and behaviour
- Loyalty programs and retention campaigns
- Alignment with customer success teams
customer retention
Building an efficient, high-performing marketing team requires more than just talent – it requires the right structure, processes, and tools. I train and mtoviate the marketing team, bringing along the journey and ensuring communication, commitment and strong morale throughout.
- Team clarity of strategy, plans and responsibilities
- Streamlined and consistent processes
- Techstack implementation
RETURN >
RETURN >
See some projects
at work
We build a strategic foundation, building the brand that is more than the sum of its parts. Whether a rebrand or a blank slate, we'll get a clear understanding of your customers and your positioning before moving to the verbal and visual expression of your brand. All in, we'll you get a brand that feels true to you and engaging to your customers.
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SIGNATURE OFFERING
Wondering if we have experience in your industry?
Chances are, we do. From tech startups to lifestyle brands, we’ve partnered with a diverse range of clients, each with unique challenges and goals. Our adaptable approach means we dive deep into understanding your market, no matter the sector, and deliver strategies that work for your business.
Marketing principles transcend industries, and we thrive on asking all the right questions, always looking through the lens of your customer. In fact, getting into a new industry often leads to some of our most rewarding and impactful work.
If you have any questions, ask away!
I am forever curious and intrigued by people, passionate about getting to the heart of what makes them tick (no surprise - my psych background which segways straights into strategy development everyday!). This curiosity for people comes through in my obsession with your customers but also in how we can work together. I believe in fun collaboration and teamwork, committed to excellence in the final product and along the way.
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meet emily
"It was incredible working with Emily!
- steph gittins, ark curriculum plus
She helped develop our brand and brought energy, structure and creative ideas in abundance. I particularly loved her storytelling and customer focus which really helped to turn our brand vision and mission into reality. A true gem."
"Words can't express how amazing Emily is to work with!
- sarah lostracco, mcCann
"She's smart and strategic. She takes initiative and is a team player. She's thoughtful and creative. Emily is truly one of a kind. I would love the chance to work with her again, and until that time comes, I'm jealous of anyone who gets the opportunity to work with her."
- brad buset, td bank
Her skillsets in digital and brand strategy are complimented with innate curiosity and experience in asking tough questions, leading to better work. She is an amazing person to work with, brings consistently positive ideas and attitudes, and is an all-around wonderful human."
"Emily has been an invaluable member of our freelance team
- mark steadman, podcode
I left our initial session feeling inspired and ready to take on the world with confidence in my new brand and its resonance with my target market.
The materials she prepared afterwards showed she'd thoroughly listened to and understood what I needed, and articulated who and how I wanted to serve better than I could."
"Working with Emily is a joy.
book a call
Your company’s story is already unfolding. Let’s make sure it’s told in a way that connects and drives results. Ready to elevate your brand and marketing? Book a call and let’s talk strategy.
