marketing services
Pairing ambitious goals with practical plans.
Marketing a scaling company is unto itself, with more pressure and less resource. Having worked with many early stage startups before, we know what it takes. You can outsource your marketing services to a fractional team that feels in-house.
From brand development and campaign strategy to fractional CMO support, we partner with you to clarify your vision, define your brand, and create marketing that fuels your growth.
Whether you're refining your positioning for investors, rolling out new products, or expanding into new markets, we’ve got the expertise to take your brand to the next level.
We help you build a brand that scales as fast as you do.
We know you're wearing every hat, but shall we help you make your brand resonate?
Strategy / Campaign project
We collaborate with you to build a strategic roadmap and design campaigns that capture your brand’s essence and drive meaningful engagement with your target audience.
Fractional CMO
Gain executive-level marketing leadership on a part-time basis, giving your brand the expertise it needs without the full-time commitment.
Brand Strategy digital course
Learn how to craft a powerful brand strategy with our on-demand course, packed with actionable insights, templates, and resources to guide your growth from day one.
WAYS TO WORK TOGETHER
i can diy
i need longer-term support
i have a project
We have to know where we are to know where we're going. We can take a look at the current 'state of play', focusing on what matters most, from your brand through to your email strategy, ensuring you walk away with clear and actionable next steps.
see if you need a brand audit →
Brand audit
Brand & marketing strategy
Let's get excited about what can be - and set the exact plan to get us there. We'll tackle your brand and marketing strategy, bringing it to fruition in a campaign plan that focuses all efforts.
LAY THE STRATEGIC FOUNDATION →
Campaign development
You have your strategy, now let's get you to market. We'll hand-pick the right creative team who have experience in your industry and are a master of their craft. External expertise all centrally managed and in line with your strategy, making it feel like your 'outsourced - in-house' team.
GET READY TO LAUNCH →
Fractional CMO
Sometimes we can't quite fit this into a 'project'. While we're do all of the above - an audit, strategy, campaign development - this can be done as an ongoing partnership, becoming integrated with your team and staying completely connected to the results and the success of your brand.
Sometimes we can't quite fit this into a 'project'. While we're do all of the above - an audit, strategy, campaign development - this can be done as an ongoing partnership, becoming integrated with your team and staying completely connected to the results and the success of your brand.
GET ONGOING SUPPORT →
the penner collective difference
We believe in doing great work with a genuine, collaborative approach. We take the time to truly understand your brand, your challenges, and your goals so that we can create strategies that drive lasting impact. It’s not just about campaigns that look good—it’s about work that resonates, builds trust, and grows your business.
We're here for the long-term wins, not just the quick fixes.
If you’re looking for a partner that’s as invested in your success as you are, you’ve come to the right place.
assess
We'll get to know your company and all marketing efforts to date. We'll compile our findings and give our recommendations, focusing on the actions from the beginning.
strategise
Drawing on research and workshops, we'll devise the right combo of brand strategy, marketing strategy and campaign planning, providing both the strategic clarity and practical plan.
deploy
We'll bring it all to life. From web design, SEO support, copywriting and more, we'll pair the right creative team to your job. We'll manage it all centrally so you're not left tracking individual freelancers.
While every company is unique, there's a certain sequence we use to get the results:
It's one of the crucial decisions, particularly at the early stages.
Outsourcing your marketing gives you unparalleled flexibility and access to top-tier talent, all without the commitment or expense of an in-house team. You can get a CMO, without actually hiring a CMO. If you need paid ad support, video development, whatever it is - you'll get that precise expertise, directing resources wherever they're most impactful.
But hiring internally also has its benefits. You can the devotion and complete attention of your team. They're entrenched in the day-to-day operations and across other team functions. All focus is on your business.
It's an ongoing debate, but we see another way...
With us, you'll always have one main point of contact. That person that gets to know your company so well that they feel in-house. Then they're the ones coordinating and aligning all of the other creative needs or specialties as required.
So it's outsourced, technically, but feels in-house.
the debate
To outsource or hire in-house?
in their words
in their words
"'Knockout strategiser' is the phrase that comes to mind when I think about Emily.
She effortlessly simplifies complex problems and distills them into clear and concise strategies."
- Sacha mlynek,
oxford university press
Hi, I'm Emily! My entire career is based around building brands that are underpinned with a strong story and a passion for the problem they're solving.
Is that you? I love discussing new projects or collaborations, so please don't hesitate to get in touch!
