Brand & marketing strategy
mapping your way to results
You don't need to throw marketing tactics at the wall and see what sticks. With clear objectives and informed actions, you can measure your progress and enjoy the results.
Stay goodbye to strategy that just lives on paper and tactics that are accompanied by a wish and a prayer.
With an understanding of your market, your customer, and marketing effectiveness, we'll set the plan that gets results.
You don't have effective execution without strategy... and you don't have meaningful strategy without execution.
Let's pair the two.
real results
"Emily and the team know how to come in, assess the situation and make quick actions to move the needle.
They're a pleasure to work with and truly felt like an extension of my team. We wouldn't be where we are without them!"
- tim
DISCOVERY
Spanning market and customer research, we'll gather all of the information needed about your company, products and the world they're entering into, with full detail into market analysis and customer segmentation.
STRATEGY
With our research in hand, we'll start to make strategic decisions about who you're targeting, your positioning and how you tell your story. We'll align on goals and articulate exactly how we're going to achieve them.
CAMPAIGN PLANNING
Knowing our direction, we'll now get to the specifics of when, what and where. You'll have a campaign plan, schedule and budget that lists out every detail, no matter how small, of what your campaign looks like.
WHAT IT IS
when product meets customer
You've poured your heart into creating something amazing. The product is there. It’s everything you wanted and more. But now comes the question: How do you get it in front of the right people? It’s so common to be laser-focused on building the perfect product that when it’s time to launch, you hit a wall. Marketing feels like a maze, and all the strategies start to blur together.
That’s where we come in.
We help you build a strategic bridge between what you've created and the people who need it. We map out who your audience is, how to speak to them, and the most impactful ways to reach them. You don’t just need to get your product out there; you need to do it in a way that drives real connection and growth.
You have an incredible product - but now what?
Boost your visibility and cut through the noise.
Boost your visibility and cut through the noise.
Make data-driven decisions and improve marketing ROI.
Make data-driven decisions and improve marketing ROI.
Hand your marketing over to someone with industry and sector experience.
Hand your marketing over to someone with industry and sector experience.
IF YOU'RE READY TO:
LET'S GET STARTED
Elevate your brand’s positioning and stand out in a competitive market.
Elevate your brand’s positioning and stand out in a competitive market.
Emily has been an invaluable member of our agency freelance team.
Her skillsets in digital and brand strategy are complimented with innate curiosity and experience in asking tough questions, leading to better work. She is an amazing person to work with, brings consistently positive ideas and attitudes, and is an all-around wonderful human."
- BRAD, TD BANK
01
Strategy workshop
02
03
Market & customer research
04
Execution & rollout
HOW it WORKS
LET'S GET STARTED
Strategy presentation
In 1-2 sessions, we'll dive into your customer, your brand identity, positioning and outline your marketing goals and measures of success - it's the inspiration for what's to come.
You'll provide access to any existing data (or we'll conduct new research), allowing us to dig into market trends, competitors, and customer behaviour to uncover key insights.
Attend a strategy presentation where we’ll walk you through a clear, actionable plan that aligns with your goals and shows how to position your brand for success.
Once the strategy is locked in, we’ll guide you through the next steps, helping you launch campaigns, content, and initiatives that bring the vision to life.
about your brand & marketing consultant:
An expert in creating a brand that connects.
With a background in psychology and well over a decade in strategy, I am obsessed with the customer and know to use these truths to position your brand in a way that engages and resonates with your intended audience.
It's about finding that intersection of customer and brand, building a fan-base, a following, a community that does your marketing for you.
about you
Reaching out for your marketing partner.
You need someone who just 'gets it' - who can come in and hit the ground running, keeping you updated before you even ask and someone who knows what it takes to scale a business.
We thrive on helping early-stage and growing companies unlock their full potential. Whether you're in consumer tech, B2B SaaS, fintech, or consumer goods, we bring a tailored approach to every project. Our expertise spans across industries, but we’re particularly passionate about tech-driven brands looking to make their mark.
Fintech B2B Saas FMCG EdTech Publishing Charitable Giving Financial Services InsurTech Consumer Apps HRTech Education Fintech B2B Saas FMCG EdTech Publishing Charitable Giving Financial Services InsurTech Consumer Apps HRTech Education Fintech B2B Saas FMCG EdTech Publishing Charitable Giving Financial Services InsurTech Consumer Apps HRTech Education
While industry-agnostic,
We've recently worked with companies in these industries:
a fractional cmo is:
Right for you if...
YOU NEED TOP-TIER MARKETING EXPERTISE WITHOUT A FULL-TIME HIRE
Not right for you if...
YOUR BRAND NEEDS CLARITY AND DIRECTION
YOU'RE SCALING FAST AND NEED AGILE LEADERSHIP
YOU WANT TO MAXIMISE MARKETING RSULTS ON A TIGHT BUDGET
YOU'RE NOT READY TO COMMIT 10-15% OF REVENUE TO MARKETING (£100K+)
YOU NEED DAILY ACCESS TO YOUR CMO
YOU ARE IN A PROOF OF CONCEPT STAGE OR PRE-REVENUE
YOUR BRAND AND MARKETING STRATEGY IS ALREADY SET
Let's take your brand to market.
are we ready?
We cannot wait to give the strategic clarity your brand deserves, helping you fulfil why you started this company in the first place.
let's GET STARTED →
