Scaling leads and market awareness for Moneyhub
fractional marketing team for fintech
A high-potential product in need of a clearer brand and marketing engine
How do you take a technically powerful API and turn it into a market-leading solution?
Moneyhub had an incredibly strong product - API-powered Open Banking and Open Finance solutions - but the marketing needed refinement to drive awareness, engagement, and ultimately, leads. Before we stepped in, lead generation was inconsistent, the API and Payments brands lacked definition, and the customer journey needed a structured, strategic approach.
the challenge
The challenge
WAS CLEAR:
Strengthen Moneyhub’s positioning in the API and Payments space
Create a clear and compelling brand voice for both offerings
Drive a significant increase in high-quality leads
Implement end-to-end marketing campaigns to engage target audiences
Establish internal marketing processes that could scale
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about moneyhub
Moneyhub is a leading UK-based fintech specialising in Open Banking, Open Finance, and Payments solutions. Operating on a SaaS model, their platform empowers businesses to access, analyse, and act on financial data through cutting-edge APIs and white-label technology. Trusted by financial services, payment providers, and consumer applications, Moneyhub is at the forefront of driving innovation in the financial ecosystem.
THE RESULTS
1200% +
Increase in lead generation in 1 year
3x +
Increase in MQLs in 6 months
£2.6M
Value of marketing-generated opps in 1 year
Value of marketing-generated opps in 1 year
42%
Increase in conversion rate from lead to opportunity
2 Fractional Marketing Directors
1 Fractional Marketing Manager
The winning combo:
Strategy & execution
full marketing management
To transform Moneyhub's API and Payments marketing, we implemented the strategic foundation that combined brand clarity with campaign execution.
What we delivered:
Brand strategy
Marketing strategy
Brand architecture
Reporting
Campaign optimisation
ABM campaigns
Video development
PR
Events
Awards
Social media management
Paid ad management
Thought leadership campaigns
Product marketing campaigns
SEO
Brand Strategy, Marketing Strategy, Brand Architecture, Reporting, Video development, PR, Events, Awards, Social media management, Paid ad management, Thought leadership campaigns, Product marketing campaigns, ABM campaigns, SEO.
2 Fractional Marketing Directors
1 Fractional Marketing Manager
the penner collective team
campaigns
SEO & Content Strategy
Following extensive research, we focused on priority keywords, initiating an update of the website, blog content and backlinks.
a selection of
Retargeting Campaigns
Continuing the journey, we developed customised retargeting campaigns spanning social and email to nurture warm leads.
Product Marketing
With a focus on how to better tell our product stories, we developed the use cases that brought them to life.
The Impact of AI on Fintech
Authored by our CTO, this two-part thought leadership campaign brought a surge of inbound leads, positioning Moneyhub at the forefront of the AI conversation in financial services. Through a targeted webinar, email marketing, and retargeting social ads, we engaged key decision-makers and drove meaningful conversions.
featured campaign
500 +
Leads
8
Opportunities
£120K+
Revenue
"Penner Collective brought exactly what we needed: strategic leadership paired with tactical execution.
- dave tonge, cto
They didn’t just drive results; they built the foundation for sustained success, from refining our brand voice to delivering high-performing campaigns. Their expertise transformed how we approached marketing across both our API and Payments product lines.
IN THEIR WORDS
