FRACTIONAL CMO
Accelerate the growth of your brand.
It's time to get serious about your marketing... but it's not your thing. Hand it over to someone who lives and breathes brand strategy, who has the experience building and motivating teams, and who can get the traction that builds momentum.
the pleasure of delegation
Let's take marketing off your to-do list.
Let's stop worrying about whether you're posting on Instagram enough or if your Google ads are really moving the needle. Let's take all of those marketing tasks off of your plate, giving it to the experts who will ensure the strategy is clear and the communication is ever-present.
WHAT IS A FRACTIONAL CMO?
Flexible and cost-effective marketing leadership.
A fractional CMO (Chief Marketing Officer) is the marketing executive who leads your marketing strategy - from all things strategy, team management and execution. We’re the marketing voice in your c-suite that works hand-in-hand with sales, product and finance, focused on on big-picture growth and the ins and outs of campaign management. We do this for less than a full-time CMO, giving you the strategic insights and direction without the fixed costs and overheads.
the difference in my approach?
Pairing high-level strategy with hands-on execution.
Usually, you'll be hard-pressed to find a fractional CMO who isn't a little allergic to campaign execution.
That's not me.
Ready to roll up my sleeves, I know that the startup approach requires everyone to be flexible, ready to roll up their sleeves and get into the doing. I believe that staying connected to the execution keeps me realistic about goals and connected to the results.
what it entails
strategy & campaign development
I'll conduct the full strategy process, from research through to planning and campaign development. You'll always know what we're doing and crucially, why we're doing it.
team management & training
I'll work with (or hire) your in-house team to ensure the highest standard of marketing campaigns and overall performance.
c-suite representation
Whether it's pitching to the board or providing the marketing point-of-view at the executive level, I'll ensure alignment across the business.
i know the startup world
As both a marketer and an investor, I know what it takes to scale a brand.
My 'CMO' hat is one of my favourites, but I'm thrilled any time I get to don my advisor and angel investor hat. This has me seeing inside of many startups, with a high bar for excellence and a steady eye on performance. I know what it takes to scale a brand and will use the same measure of quality and expectation that I bring to your company as the companies I invest in.
if you're not sure your marketing is performing...
What actually is 'best practice'? What kind of ROI can you expect? We'll set the goals, focus our efforts and continually track our performance to always improve.
If you don't have time to do it yourself...
Time may very well be our most precious resource - and marketing can take a lot of it. You can free up your time and capacity, bringing in expertise and experience to do it more efficiently.
if you'd like to get back to what you love about building your business...
There's always that moment of, 'you could do it - but should you?' . Scaling a business is hard and we all need to play to our strengths. Return to the flow and the passion, doing what you do best.
marketing reporting & roi
I'll lay the strategic foundation, aligning marketing actions with overarching business goals. You'll have complete clarity to your customers and your positioning, messaging and campaign activity.
- Brand identity
- Customer research
- Marketing strategy
- Campaign plans
strategic direction
There's no need for guesswork in your marketing. Everything will be trialled and tested, with clear criteria and a focused eye on getting a return on investment.
- Consistent review of marketing performance
- Structured approach ot measurement, ensuring we measure what matters
- Connection to the marketing strategy, ensuring an end-to-end marketing process
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proving early traction & growth
Generating high-quality leads is critical for growth, and I ensure your marketing efforts attract the right prospects. Aligning with sales, we'll refine the journey to improve conversion rates and give you sales team the pipeline they need.
- Tailored content to personalised customer journeys
- Effective lead nurturing
- Continual tracking & optimisation
LEAD QUALITY & VOLUME
Understanding the need for proven traction and growth, I implement the strategies that demonstrate clear market demand and sustainable growth, instilling confidence for existing and potential investors.
- Prioritised metrics
- Efficient campaign development & optimisation
- Detailed tracking & reporting
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content & campaign development
I know the fine line of giving the campaign it needs to make an impact, and needing to pivot to maximise success. weaving together strategy, creative development and deployment, I help you achieve higher engagement, conversions and ROI.
- Campaign strategy & post-analysis
- Structured testing approach
- Continual loop between results & creative updates
campaign effectiveness
Compelling, strategically-informed content is at the heart of any successful marketing campaign. I guide the creation of content that resonates with your audience, supports your brand narrative, and drives engagement across all channels.
- Holistic marketing strategy that includes content & channel strategy
- High-quality creative development
- Clear media & channel approach
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marketing operations
Keeping your customers engaged and loyal is just as important as acquiring new ones. I create and implement retention strategies that deepen customer relationships, reduce churn, and increase lifetime value.
- Analysis of customer feedback and behaviour
- Loyalty programs and retention campaigns
- Alignment with customer success teams
customer retention
Building an efficient, high-performing marketing team requires more than just talent – it requires the right structure, processes, and tools. I train and mtoviate the marketing team, bringing along the journey and ensuring communication, commitment and strong morale throughout.
- Team clarity of strategy, plans and responsibilities
- Streamlined and consistent processes
- Techstack implementation
RETURN >
RETURN >
Tackling these challenges head-on:
The results
How does this sound?
always knowing that your marketing is in excellent hands, freeing up your headspace.
having an internal marketing team that is growing in their skills and expertise.
hearing from a marketing expert in all executive-level decisions.
benefitting from the lived experience from other startups.
getting higher quality leads and increasing your customer-base.
schedule a call
who is this for?
A Fractional CMO is perfect for companies in growth mode, startups needing expert guidance without the cost of a full-time hire, or businesses looking to scale their marketing efforts with strategic leadership. You might be juggling marketing responsibilities across your team without anyone truly owning it, struggling to create consistent traction, or need a senior-level expert to build a cohesive marketing strategy. A Fractional CMO brings the experience and direction to get you where you want to go—without the full-time commitment.
You're ready to bring in some marketing experience.
a fractional cmo is:
Right for you if...
YOU NEED TOP-TIER MARKETING EXPERTISE WITHOUT A FULL-TIME HIRE
Not right for you if...
YOUR BRAND NEEDS CLARITY AND DIRECTION
YOU'RE SCALING FAST AND NEED AGILE LEADERSHIP
YOU WANT TO MAXIMISE MARKETING RSULTS ON A TIGHT BUDGET
YOU'RE NOT READY TO COMMIT 10-15% OF REVENUE TO MARKETING (£100K+)
YOU NEED DAILY ACCESS TO YOUR CMO
YOU ARE IN A PROOF OF CONCEPT STAGE OR PRE-REVENUE
YOUR BRAND AND MARKETING STRATEGY IS ALREADY SET
Her marketing expertise is second to none and she always brings a unique spin and impressive results. I cannot recommend Penner Collective highly enough!"
"Emily is one of the most impressive marketing and brand strategists that I’ve ever had the pleasure to work with.
kate:
Her service and skills are truly exceptional.
"The world needs more amazing CMOs like Emily!
heidi:
I particularly loved her storytelling and customer focus which really helped to turn our brand vision and mission into reality. A true gem."
"It was incredible working with Emily. She developed our brand and brought energy, structure and creative ideas in abundance."
steph:
SUCCESS STORIES
Have clarity in your brand identity, always understanding what is true to your brand.
Be fully aligned in your marketing strategy, with clear connection between objectives, approaches and KPIs.
Know which channels perform best and how to maximise them to their full potential.
Have consistency in your marketing content and internal processes.
Have confidence in your marketing performance and a clear measure of ROI.
Have an aligned and motivated marketing team, clear on the next steps.
By the end of our time together, you will...
get in touch
You’ll usually start to see an impact within the first 60-90 days as they develop strategies and make key improvements. However, long-term results like brand growth and customer acquisition will unfold over time.
You can expect clearer marketing strategies, improved brand positioning, increased visibility, more effective campaigns, and ultimately, accelerated growth. The exact results will depend on your specific goals and the stage of your business.
Frequently asked questions
LET'S DO THIS
Book your consultation
I'd love to learn more about your business and your goals to able to confirm if we're a good fit. There's a right time and right place to hire a fractional CMO, and I will only ever steer you in the right direction.
schedule a consult
- sarah
"Words can't express how amazing Emily is to work with.
She's smart and strategic. She takes initiative and is a team player. She's thoughtful and creative.
Emily is truly one of a kind. I would love the chance to work with her again, and until that time comes, I'm jealous of anyone who gets the opportunity to work with her."
Quickstart Guide to Brand Strategy
Quickstart Guide to Brand Strategy
free training
LEARN MORE
5 videos + template
5 videos + template
book a call
We completely understand! Every dollar invested in your business is an important one! Book a call so that we can understand your company and needs - we're here to help you get the right support, whatever that may be. Never any pressure, just a dose of marketing perspective.
