It's time to get serious about your marketing... but it's not your thing. Hand it over to someone who lives and breathes brand strategy, who has the experience building and motivating teams, and who can get the traction that builds momentum. A fractional CMO is your solution.
Let's stop worrying about whether you're posting on Instagram enough or if your Google ads are really moving the needle. Let's take all of those marketing tasks off of your plate, giving it to the experts like a fractional CMO, who will ensure the strategy is clear and the communication is ever-present.
A fractional CMO (Chief Marketing Officer) is the marketing executive who leads your marketing strategy - from all things strategy, team management and execution. We’re the marketing voice in your c-suite that works hand-in-hand with sales, product and finance, focused on on big-picture growth and the ins and outs of campaign management. We do this for less than a full-time CMO, giving you the strategic insights and direction without the fixed costs and overheads.
Usually, you'll be hard-pressed to find a fractional CMO who isn't a little allergic to campaign execution.
That's not me.
Ready to roll up my sleeves, I know that the startup approach requires everyone to be flexible, ready to roll up their sleeves and get into the doing. I believe that staying connected to the execution keeps me realistic about goals and connected to the results.
Whether it's pitching to the board or providing the marketing point-of-view at the executive level, I'll ensure alignment across the business.
As both a marketer and an investor, I know what it takes to scale a brand.
My 'CMO' hat is one of my favourites, but I'm thrilled any time I get to don my advisor and angel investor hat. This has me seeing inside of many startups, with a high bar for excellence and a steady eye on performance. I know what it takes to scale a brand and will use the same measure of quality and expectation that I bring to your company as the companies I invest in.
Time may very well be our most precious resource - and marketing can take a lot of it. You can free up your time and capacity, bringing in expertise and experience to do it more efficiently.
There's always that moment of, 'you could do it - but should you?' . Scaling a business is hard and we all need to play to our strengths. Return to the flow and the passion, doing what you do best.
The results
always knowing that your marketing is in excellent hands, freeing up your headspace.
having an internal marketing team that is growing in their skills and expertise.
hearing from a marketing expert in all executive-level decisions.
benefitting from the lived experience from other startups.
getting higher quality leads and increasing your customer-base.
schedule a call
You're ready to bring in some marketing experience.
YOU'RE NOT READY TO COMMIT 10-15% OF REVENUE TO MARKETING (£100K+)
YOU NEED DAILY ACCESS TO YOUR CMO
YOU ARE IN A PROOF OF CONCEPT STAGE OR PRE-REVENUE
YOUR BRAND AND MARKETING STRATEGY IS ALREADY SET
Her marketing expertise is second to none and she always brings a unique spin and impressive results. I cannot recommend Penner Collective highly enough!"
"Emily is one of the most impressive marketing and brand strategists that I’ve ever had the pleasure to work with.
Her service and skills are truly exceptional.
"The world needs more amazing CMOs like Emily!
I particularly loved her storytelling and customer focus which really helped to turn our brand vision and mission into reality. A true gem."
"It was incredible working with Emily. She developed our brand and brought energy, structure and creative ideas in abundance."
get in touch
You’ll usually start to see an impact within the first 60-90 days as they develop strategies and make key improvements. However, long-term results like brand growth and customer acquisition will unfold over time.
You can expect clearer marketing strategies, improved brand positioning, increased visibility, more effective campaigns, and ultimately, accelerated growth. The exact results will depend on your specific goals and the stage of your business.
Frequently asked questions
LET'S DO THIS
I'd love to learn more about your business and your goals to able to confirm if we're a good fit. There's a right time and right place to hire a fractional CMO, and I will only ever steer you in the right direction.
schedule a consult
- sarah
"Words can't express how amazing Emily is to work with.
She's smart and strategic. She takes initiative and is a team player. She's thoughtful and creative.
Emily is truly one of a kind. I would love the chance to work with her again, and until that time comes, I'm jealous of anyone who gets the opportunity to work with her."
book a call
We completely understand! Every dollar invested in your business is an important one! Book a call so that we can understand your company and needs - we're here to help you get the right support, whatever that may be. Never any pressure, just a dose of marketing perspective.