Let's get started on your brand strategy!
You've made an excellent choice. We often think, "when I can show some results... when I get that next round of funding... when I gain a little momentum... that's when I can focus on brand strategy." But strategy is what gets you to the results.
guide to brand strategy
In this training, I'll walk you through 3 essentials to brand strategy:
Not wanting to waste a moment, we keep things short and snappy, with each video under 5 minutes.
Segmentation & your key customer persona
So you know exactly who you're talking to and what matters to them.
Your brand promise
The ultimate value you offer to your customer through your brand.
Your brand personality
Your brand is more than words - how does it feel? How would it be described?
Download the template
Download the template
The PDF contains all of the 'models' and exercises you'll walk through to develop the basis of your brand strategy. Add your virtual 'post-it notes' and text boxes, and brainstorm away.
step 1
Introduction
getting situated
Segmentation & customer persona
essential 1
Brand promise
essential 2
Brand personality
essential 3
Next steps
final notes
There is so much more to elaborate on, more to discover about your brand and how you communicate it effectively.
This is just the beginning.
- 17 videos
- Editable template
- Example strategy
- Research guide
- Glossary & key terms
Brand Strategy 101 is a digital course that walks you through the full development of your brand strategy - the same process I go through with live clients.
Just at your place.
In your time.
