I'm Emily

A marketing strategist making Penner Collective the home for connection, learning and  growth.  Take a look around, stay a while and let me know if you need anything at all.  Thank you for being here! 

Learn how to apply the 3 essentials to brand strategy

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Sample Page

This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:

Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.)

…or something like this:

The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.

As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun!

Quickstart Guide to Brand Strategy

Quickstart Guide to Brand Strategy

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A breakdown of branding and marketing strategy, helping you decide what you need. 
Spoiler: you need both.


Marketing has a lot of jargon.  One of the often interchanged but actually different terms?  'Strategies' and 'plans'.  Let's get into what you really need for your business.