Brand Strategy
defining who you are
Who are you?
Why are you here?
Where are you going?
It's exciting but can be overwhelming. Through research, brainstorm and conversation, I'll guide you on this path of discovery that results in a brand strategy that gives you the clarity and confidence in who you are and how to take the next steps.
The soul-searching, the analysis, the honesty - a great brand strategy needs all of the above and when done well, can inform every part of your business. It's the time to take a step back and think big picture.
your customer
An in-depth look at your target customer and overall segmentation. We'll get to know our customer personas better than we know ourselves and understand the key messages for each segment.
the brand identity
A complete summary of your mission, vision and brand purpose, differentiators, positioning, value proposition, and more. Every buzz word you've heard in branding conversations and more.
your brand expression
Bringing the brand to life, understanding what you say (through your brand story) and how you say it.
WHAT'S INCLUDED
01
fill out your brand questionnaire and send me some background reading
02
we meet (virtually, for now!) for our brand workshop
03
i take our brainstorm and translate this into the brand strategy
04
i'll present the 1st draft of the brand strategy - we'll discuss and i'll make updates
05
with final updates made, i'll provide the presentation and all files needed for you to put into action
THE PROCESS
contact us
to get started
The extras
We can add on any of the services below to suit your project:
Brand design
Copywriting
Content development
Photography
Video development
Web design
FREQUENTLY ASKED QUESTIONS
If your project is focused on strategy development, it can be as quick as 3-4 weeks. If you would like to include brand design, copywriting, a web build, campaign development, etc. we will discuss launch dates and schedules, ensuring we are as efficient and productive as possible.
No! We are thrilled to work with brands of all different sizes, of all different make-ups. We wholeheartedly believe that gender equality needs to be supported by everyone (and men have a key role to play), so we love to work with all human beings to make as much impact as possible.
I completely understand that you're looking for ways to delegate, not take on more work. To get the most out of the process, I will need about a day's worth of your time that will be spent in a 'workshop style' meeting. This is my favourite part - it's such a valuable step in uncovering who you are and where you want to go. We'll keep it as focused and efficient as possible, with further involvement then surrounding some review and feedback to the deliverables.
