Marketing Strategy
find and engage your audience
Marketing without clear goals and intention is a waste of money. Let's define what you're working for and how you're going to accomplish it, giving purpose to all of your marketing activity.
We will identify your objectives and the strategic approach, segment your audience and messages, and determine the content plan to move forward.
If you need help to bring it to fruition, we can take care of that too, covering the creative development and project management.
what's included
marketing strategy
Drawing from an analysis of your external context, this strategy identifies what your objectives, your strategic approach, customer segmentation, customer journey and more.
tactical plan
Turning the theory into action, the tactical plan provides your specific content needs and how you'll bring them to your audience - covers the content, channel, timeline and more.
priorities overview
Providing you with the priorities to know where your time is best spent and what will have the most impact for your business.
THE PROCESS
01
WE'LL MEET (VIRTUALLY, FOR NOW!) TO FULLY UNDERSTAND YOUR CUSTOMERS, THEIR NEEDS AND THE OPPORTUNITIES
02
I TAKE OUR BRAINSTORM AND TRANSLATE THIS INTO THE MARKETING STRATEGY
03
I'LL PRESENT THE 1ST DRAFT OF THE MARKETING STRATEGY AND DISCUSS THE PRACTICAL APPLICATIONS
04
I'LL PROVIDE THE TACTICAL PLAN AND PRIORITIES
05
FILL OUT YOUR BRAND QUESTIONNAIRE AND SEND ME SOME BACKGROUND READING
contact us
to get started
The extras
We can add on any of the services below to suit your project:
Brand design
Copywriting
Web design
Content development
Photography
Video development
FREQUENTLY ASKED QUESTIONS
It really depends on the scope of the project. If it's focused on the strategy development, that can be as quick as 3-4 weeks. If you would like to include the development and deployment of your campaigns, we will discuss all schedules and requirements to get you to market as efficiently as possible.
No! We are thrilled to work with brands of all different sizes, of all different make-ups. We wholeheartedly believe that gender equality needs to be supported by everyone (and men have a key role to play), so we love to work with all human beings to make as much impact as possible.
I have been on the other side of the table and know how to actually make outsourcing more time efficient for you! I will always make sure our time together is well-spent. The majority of your time will be upfront in our briefing meeting, as I learn about your current context and goals. From there, we'll schedule any check-ins and presentations as required.
