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A lot of terms get thrown around in the marketing world, often with varying degrees of accuracy. We have our brand strategies, our marketing strategies, a campaign plan, a project plan, a tactical plan. What’s the same?! What’s different? What goes in each? For the busy, TL-DR-inclined: Let’s first group these into their likeminded categories, […]
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Ready for another 2023 trends report? …me either. There are more reports than you could hope for, filled with claims of the next best thing that serve only to distract rather than support. I am all for keeping up with what’s going on in the marketing world. It moves quickly, and frankly, there’s no other […]
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Living and working with a chronic illness… I’m not completely sure where to begin. I’ve been writing this post in all forms – whether it be through my journal, through my prayers, through a conversation with a friend – over the last 15 years. I’ll probably never stop writing it, forever evolving through different different […]
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