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I get the pleasure of working with a lot of companies in the early phases of their business. It’s that exciting and exhilarating time, taking something that was once just a good idea and presenting it to the world. It’s ‘go time’ and there’s a lot on the line. Conversations often go like this: First, […]

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Branding

The difference between strategies and plans

A lot of terms get thrown around in the marketing world, often with varying degrees of accuracy. We have our brand strategies, our marketing strategies, a campaign plan, a project plan, a tactical plan.  What’s the same?!  What’s different?  What goes in each?   For the busy, TL-DR-inclined: Let’s first group these into their likeminded categories, […]

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Marketing

2023 marketing trends for start-ups to watch

Ready for another 2023 trends report? …me either. There are more reports than you could hope for, filled with claims of the next best thing that serve only to distract rather than support. I am all for keeping up with what’s going on in the marketing world. It moves quickly, and frankly, there’s no other […]

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Quickstart Guide to Brand Strategy

Quickstart Guide to Brand Strategy

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