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‘Sustainable’ business practices must be more than a marketing message. They need to be the actions of your values, the beliefs of your employees, the expression of your beliefs. With genuinity and commitment, it holds opportunity for shared value, being beneficial for the company while also being beneficial for the environment and society.

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Branding

Are we too precious with our brands?

Is this on-brand? It’s a question marketers ask themselves and each other all the time. It’s both an objective and subjective, and I argue, overrated question. Don’t get me wrong.  I love a brand.  I make a living out of exploring brand positioning, helping clients explore their market, learn about their customer, and understand who […]

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Tips & Tricks

How to get into the flow of ‘deep work’

‘Working from home’ used to be the answer to productivity.  In my previous client-side marketing life, Fridays were the shining light of productivity. While Monday to Thursday were filled with meetings and running from one place to another, Friday was the time that I actually did the work that came from all those meetings and […]

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Home-office

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