The differences between branding and marketing are like the differences between ‘travel’ vs. a ‘holiday’. An argument vs. a debate. Pepsi vs. coke.  The differences can sometimes seem subtle, but when you know, you know. No one wants to be sojourning through the middle of Africa when all you need is a mai tai on a beach, and […]

I may have peaked too soon in my ‘best ever office view’. There I was, fresh out of my undergrad, eager to get into my working life, and was given an 18th floor office that had an expansive view overlooking the CN Tower and Lake Ontario. I was excited to wear the work outfits, get […]