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I’ve made it to mark a full year since I’ve started Penner Collective. A lot of me is asking, ‘What are serious?!’ while the other part of me is going ‘Ummm, yes. That tracks’. It’s easy to lose track of actual time in this COVID world, so I’ve taken some time away (marched down to […]

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Penner-Collective-launch

Branding

The difference between branding and marketing

The differences between branding and marketing are like the differences between ‘travel’ vs. a ‘holiday’. An argument vs. a debate. Pepsi vs. coke.  The differences can sometimes seem subtle, but when you know, you know. No one wants to be sojourning through the middle of Africa when all you need is a mai tai on a beach, and […]

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Entrepreneurship

My entrepreneurial beginnings

I may have peaked too soon in my ‘best ever office view’. There I was, fresh out of my undergrad, eager to get into my working life, and was given an 18th floor office that had an expansive view overlooking the CN Tower and Lake Ontario. I was excited to wear the work outfits, get […]

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Office-view-advertising-Toronto

Quickstart Guide to Brand Strategy

Quickstart Guide to Brand Strategy

free enrollment

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