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I get the pleasure of working with a lot of companies in the early phases of their business. It’s that exciting and exhilarating time, taking something that was once just a good idea and presenting it to the world. It’s ‘go time’ and there’s a lot on the line. Conversations often go like this: First, […]

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Branding

The difference between strategies and plans

A lot of terms get thrown around in the marketing world, often with varying degrees of accuracy. We have our brand strategies, our marketing strategies, a campaign plan, a project plan, a tactical plan.  What’s the same?!  What’s different?  What goes in each?   For the busy, TL-DR-inclined: Let’s first group these into their likeminded categories, […]

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Quickstart Guide to Brand Strategy

Quickstart Guide to Brand Strategy

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