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THE LATEST

I’ve made it to mark a full year since I’ve started Penner Collective. A lot of me is asking, ‘What are serious?!’ while the other part of me is going ‘Ummm, yes. That tracks’. It’s easy to lose track of actual time in this COVID world, so I’ve taken some time away (marched down to […]

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Marketing

The ‘sustainability’ challenge

‘Sustainable’ business practices must be more than a marketing message. They need to be the actions of your values, the beliefs of your employees, the expression of your beliefs. With genuinity and commitment, it holds opportunity for shared value, being beneficial for the company while also being beneficial for the environment and society.

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Entrepreneurship

My entrepreneurial beginnings

I may have peaked too soon in my ‘best ever office view’. There I was, fresh out of my undergrad, eager to get into my working life, and was given an 18th floor office that had an expansive view overlooking the CN Tower and Lake Ontario. I was excited to wear the work outfits, get […]

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