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I get the pleasure of working with a lot of companies in the early phases of their business. It’s that exciting and exhilarating time, taking something that was once just a good idea and presenting it to the world. It’s ‘go time’ and there’s a lot on the line. Conversations often go like this: First, […]

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Penner-Collective-launch

Entrepreneurship

1 year in business

I’ve made it to mark a full year since I’ve started Penner Collective. A lot of me is asking, ‘What are serious?!’ while the other part of me is going ‘Ummm, yes. That tracks’. It’s easy to lose track of actual time in this COVID world, so I’ve taken some time away (marched down to […]

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Marketing

The ‘sustainability’ challenge

‘Sustainable’ business practices must be more than a marketing message. They need to be the actions of your values, the beliefs of your employees, the expression of your beliefs. With genuinity and commitment, it holds opportunity for shared value, being beneficial for the company while also being beneficial for the environment and society.

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Quickstart Guide to Brand Strategy

Quickstart Guide to Brand Strategy

free enrollment

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