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I get the pleasure of working with a lot of companies in the early phases of their business. It’s that exciting and exhilarating time, taking something that was once just a good idea and presenting it to the world. It’s ‘go time’ and there’s a lot on the line. Conversations often go like this: First, […]
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A lot of terms get thrown around in the marketing world, often with varying degrees of accuracy. We have our brand strategies, our marketing strategies, a campaign plan, a project plan, a tactical plan. What’s the same?! What’s different? What goes in each? For the busy, TL-DR-inclined: Let’s first group these into their likeminded categories, […]
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Whenever I talk about the foundations of a brand and how to articulate your brand identity, I think back to Sunday school. I like to think that I was a good Sunday school student. I was the only one of my sisters not to make a fuss about wearing a dress and I knew that […]
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