Strategies, plans, tactics! There are so many marketing terms. Know what your strategy includes, and how it all comes to be through your plans. Let’s keep it simple and defined.

Whenever I talk about the foundations of a brand and how to articulate your brand identity, I think back to Sunday school. I like to think that I was a good Sunday school student. I was the only one of my sisters not to make a fuss about wearing a dress and I knew that […]