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I’ve made it to mark a full year since I’ve started Penner Collective. A lot of me is asking, ‘What are serious?!’ while the other part of me is going ‘Ummm, yes. That tracks’. It’s easy to lose track of actual time in this COVID world, so I’ve taken some time away (marched down to […]
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‘Sustainable’ business practices must be more than a marketing message. They need to be the actions of your values, the beliefs of your employees, the expression of your beliefs. With genuinity and commitment, it holds opportunity for shared value, being beneficial for the company while also being beneficial for the environment and society.
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Is this on-brand? It’s a question marketers ask themselves and each other all the time. It’s both an objective and subjective, and I argue, overrated question. Don’t get me wrong. I love a brand. I make a living out of exploring brand positioning, helping clients explore their market, learn about their customer, and understand who […]
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