I've been strategy-obsessed since my first days in advertising.  Always the one to ask 'why?', I've made sure that I am always able to answer that question myself.  There's nothing better than an afternoon spent with a coffee, my notepad (I still brainstorm with pen-in-hand!) and a strategy. 

I don't want you to be left staring at that blinking cursor - start writing, start brainstorming, and edit from there.  To get that momentum going, here's a template and a completed example.   Let me know how it goes!