Let's get started on your marketing strategy.
• Editable template
• Completed example providing guidance for each section, including:
• Strategic approach
• Key performance indicators (KPIs)
• Customer segmentation
• Channel plan
• Customer journey
I've been strategy-obsessed since my first days in advertising. Always the one to ask 'why?', I've made sure that I am always able to answer that question myself. There's nothing better than an afternoon spent with a coffee, my notepad (I still brainstorm with pen-in-hand!) and a strategy.
I don't want you to be left staring at that blinking cursor - start writing, start brainstorming, and edit from there. To get that momentum going, here's a template and a completed example. Let me know how it goes!
There are countless strategy templates out there - but none that show you a good (or realistic) final version. See my completed marketing strategy with my notes on what to include, what not to include and the questions it should really answer.