A practical
approach to
brand strategy.
A practical approach to brand strategy.
brand workshop replay
Brand strategy doesn't have to be elusive - it gets to be simple, clear and practical. Give your brand - and all of your marketing campaigns from here on in - the clarity they deserve.
Brand strategy doesn't have to be elusive and complicated. Instead, it can be simple, clear and practical. This workshop goes through the full brand and marketing process, from research all the way through to your tactical plans. I'll walk through how to use strategy as your gateway to a compelling and effective brand that your audience loves.
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If you want to go further into the full brand strategy process, using the same process I walk clients through, check out this digital course.
your digital brand consultant
A guided, on-demand course that walks you through your brand strategy from start to finish. It's the same process that we use for our live clients, with all the questions, prompts and exercises. Plus, you'll get the strategy template, a completed example, and extra resources when you need that helping hand.
Brand Strategy 101
The fundamentals
We'll first establish some of the foundational lessons and theories of brand strategy, so you have all the context and 'best practice' needed. We analyse why some brands have succeeded and why others have failed, emphasising what can be learned from these examples.
Course breakdown:
PART 1
Your customer
We'll learn everything there is to know about your customers. Getting into your priority personas, we'll identify who you're speaking to, what they care about, and why they'll like you.
PART 2
Identity & positioning
First, we establish who you are, articulating your vision, purpose, mission and values (confirming the difference between them all!). Then, we establish where you sit in the market, which brings us to our brand promise, value proposition and more.
PART 3
Brand expression
It's not enough to know what to say. We also have to know how we're going to say it. We'll identify what feels 'on-' and 'off-brand', getting you to the 'sweet spot' of your brand.
PART 4
The application
The strategy you have just developed will be so much more than a document that collects digital dust. We'll look at the next steps of how you bring this to life and how it continues to direct and inform your campaigns.
part 5
Strategy template
Completed example
Marketing glossary / comparison of terms
Research guide
+ supporting resources
Each section focuses on a central theme, with lessons to watch (and revisit) as needed.
watch the videos, section-by-section
In line with the lessons, complete each section of your strategy as you progress through the course.
complete your own strategy as you go
From templates, examples and resource, guides, the support is there. 1:1 consults are also available.
access support whenever you need
How it works
Schedule a call for those 'is this right?' sense-checks.
Schedule a call for those
'is this right?' sense-checks.
ad-hoc sanity check-ins
It's easy to get too far down the rabbit hole, resulting in a lack of perspective and a complete questioning of whether 'strategy' is even spelt 'strategy'. For those times, book a call with our founder and lead brand strategist. Send her your progress or brain-dump on the call, getting you to a place of greater clarity.
GET 1 FREE CALL WITH YOUR COURSE PURCHASE
(value of £250)
Have clarity over your customers and your positioning, knowing the unique value you offer.
By the end of this course, you will...
ENROLL NOW
Know what to say and how to speak with your customers in an effective way.
Be confident over all future design and product decisions, knowing what is true to your brand.
I believe that all brands need the foundation of strategy to truly succeed in the world. Wanting to give that to more brands at earlier stages in their trajectory, this course walks you through the same process I go through live with clients. With over 12 years in advertising, strategy and brand-building, I know what it takes to make your brand flourish. Let's get to work!
